Selected work

Campaigns built for the wild

A selection of content campaigns, brand partnerships, and marketing projects from the field.

Aurora Expedition Series — Content Creation campaign by Ally Lyon
Content Creation

Arctic Routes Co.

Aurora Expedition Series

A 3-week content campaign across Iceland and northern Norway — producing photo and video assets for social, email, and paid media.

PhotographyVideoSocial Content
Hand of God Viewpoint — Brand Ambassador campaign by Ally Lyon
Brand Ambassador

Summit Expeditions

Hand of God Viewpoint

Long-term ambassador partnership documenting high-altitude trekking routes and driving bookings through organic storytelling.

AmbassadorStorytellingOrganic Reach
Snowmobile Aurora Campaign — Content Creation campaign by Ally Lyon
Content Creation

Nordic Wild Travel

Snowmobile Aurora Campaign

Cinematic snowmobile content shot under the northern lights — used across brand channels and OOH advertising.

PhotographyCampaignOOH
Humraahi Trail Series — Marketing Strategy campaign by Ally Lyon
Marketing Strategy

Adventure Co.

Humraahi Trail Series

Full-funnel marketing strategy and content calendar for a new adventure trail brand entering the South Asian market.

StrategyContent CalendarGrowth

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Adventure travel content that converts.